12/14/2023 0 Comments 50 cent animal ambition![]() The modest guestlist along with the release strategy, which ensured everyone heard the majority of the album far in advance of the street date, make this the closest thing to an independent album that we’re likely to get from a 50 Cent (its release on Caroline and Capitol Records rather than Interscope bears this out as well). An XXL interview with the album’s producers revealed that many of the beats here were received around five years ago from guys who (with the obvious exceptions of Dre and Jake One) have yet to pop nationwide. Here we get the LOX, Prodigy, a pair of relatively green R&B vocalists, and loads of Kidd Kidd. Back when Fif was really gunning for a comeback, he called in Dre, S1, Em, Adam Levine, Alicia Keys, and Kendrick Lamar. If Animal Ambition’s rollout didn’t reveal it for a training exercise, its insular sonics ought to have. It helps to view Animal Ambition as both a methodical plot to snakecharm public interest in 50 Cent (flanked by a wave of radio appearances reintroducing Curtis’ snarling, competitive charm) and as a pipe cleaning exercise for his rusted hitmaking apparatus. “Hustler,” “Twisted,” and “Winner Circle” drive the album’s back half home on a string of hooky, aspirational bangers before “Chase the Paper” closes it out with a grizzled New York posse cut. “Irregular Heartbeat” pulls Jadakiss, who 50 famously fried on “Piggy Bank” just for having the nerve to do a song with Ja Rule during the Aftermath/Murda Inc. Dre-produced Trey Songz collaboration “Smoke”. A few war-ready cuts later the old pop smarts show face on “Pilot” and the Dr. The track sequencing carries a little marketing intent as well: We start with “Hold On,” a snarling depiction of our rich, bored kingpin being roused back into action. Friday campaign with Beyonce’s video album release. Which he will do, or, um, die trying.Īnimal Ambition was discussed early on as a “viral marketing plan.” Videos for new album cuts were premiered every week or so in a strategy that combined Kanye’s 2010 G.O.O.D. He eventually realized just being 50 Cent isn’t enough to float a single onto the Billboard charts and put the triumphant comeback album Black Magic AKA Street King Immortal on hold until he could figure out how to make it a profitable venture. ![]() It’s a fallacy 50 Cent knows all too well after two years spent spitballing aborted lead singles for a new album to varying degrees of audience apathy. Both erred in assuming the pervading presence of celebrities was enough to negate public disinterest in the artist. LL’s Authentic cast a wider net, corralling everyone from Brad Paisley to Eddie Van Halen into the Queens legend’s return to rap after a lengthy sabbatical and a break from Def Jam. sought to restore hip-hop’s fourth best-selling artist of all time to a position of dominance by pairing him with a parade of peak A-listers, from Nicki Minaj and Pharrell to T.I., Future, and 2 Chainz. Animal Ambition is not the result of that plan-it's an important stepping stone in it.Ī year ago, erstwhile hip-hop heavy hitters Nelly and LL Cool J found themselves in a similar space. And yet, for reasons presently opaque (boredom, sport, nostalgia-more than likely a bit of all three) he’s cooked up a protracted plan to get his rap career back. ![]() To his credit, 50 is an elite businessman, preternaturally aware, it would seem, that the ill will he engendered in his heyday hangs over his head like an iced-out sword of Damocles and that the five year break since his last proper album snuffed his buzz. During a recent Hot 97 interview, program director Ebro Darden point blank accused 50 of fracturing the New York rap mainstream and sending it into the present tailspin. ![]() When things got prickly within his own crew, he publicly excommunicated them one by one. But he used his power to marginalize his peers-Joes, Jadas, Cams, Nasirs. There was a time when Fif was hip-hop’s cash king, the face of the genre at the apex of its national crossover moment. The G-Unit general scored his first flop. The results are in: 50 Cent’s new album Animal Ambition moved less than 40,000 units its first week out. ![]()
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